Fourth Element has announced that it has partnered with Sea Shepherd to produce a new range of products from which a percentage of sales will be donated to raise funding for ocean conservation.
Fourth Element announced the Black Friday product launch with a statement saying it wants to ‘[encourage] people to move away from mindless purchasing and to opt-in to supporting something powerful.’
Activist conservation group, Sea Shepherd, has been undertaking its stated mission to ‘protect and conserve the world’s oceans and marine wildlife’ for 40 years. The non-profit organisation is particularly famous for its direct intervention in illegal fishing activities, often blockading ships at sea with their own vessels.
While often noted for its ceaseless campaign to protect whales from being hunted, Sea Shepherd states that it works ‘to defend all marine wildlife, from whales and dolphins, to sharks and rays, to fish and krill, without exception.’
Fourth Element, celebrating its own 20th anniversary this year, has created a collection of Fourth Element X Sea Shepherd limited edition products, from which 15 per cent of every sale will go towards funding Sea Shepherd’s mission for global conservation.
‘Working with Sea Shepherd gives fourth element the opportunity to join forces with one of the largest active conservation organisations in the world to try to catalyse change in people’s attitudes and behaviour,’ said Jim Standing fourth element co-founder. ‘Fourth Element’s products are designed, developed and packaged with the intention of minimising our impact on the ocean environment, and with this partnership, we will be supporting the work of Sea Shepherd, in particular in their work on dealing with the twin threats of Ghost fishing nets and plastic pollution.’
Men’s and women’s ‘Protect the Ocean’ T-shirts will be available from the Fourth Element website, priced at £34.95
